About Us

Personalized Sales Service from Seasoned Experts

WE BELIEVE IN PARTNERSHIP

With over 25 years of experience, SelSports understands the power of relationships and has spent years building rapport with independent specialty stores and national retailers alike. Covering the Mountain West, SelSports provides comprehensive territory coverage and premium service based on experience, partnership and a true passion for the products they represent.

XJeff Seldin

Favorite Outdoor Activity

Alpine Skiing

Favorite Vacation Spot

Rivera Maya

Coffee or Tea

Morning coffee, afternoon tea

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Jeff SelSports

Jeff’s love of skiing took hold early, on a trip to Colorado at age 11. He began his career as sports broadcaster & reporter in Vail, Colorado and from there started his own sales agency. Jeff’s strong retailer relationships & eye for great products were instrumental in successfully pioneering brands in such Smartwool, Deuter, Timex and Crocs, where he served as National Sales Director.  Jeff lives in downtown Denver, with his wife, Theresa. When not on the road or in the mountains, you can find Jeff proudly cheering on the the Colorado Avalanche and the Rockies.

XTheresa Casey

Favorite Outdoor Activity

Hiking

Favorite Vacation Spot

Any place I’ve never been

Coffee or Tea

Coffee, black

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Theresa SelSports

Theresa “T.C.”’s greatest passion is connecting with people and learning their stories. Her career has focused on helping retailers and brands develop new sales channels from brick & mortar to e-commence and digital marketing. She has served in sales leadership roles for a variety of consumer tech brands including Verizon Wireless, Comcast/Xfinity, PayPal and Ebay. TC is a culture nut - design, literature, performing arts, food, wine. She spends her free time enjoying the city life of Denver with Jeff, as well as skiing, hiking and planning the next trip.

Jeff Seldin
Jeff SelSports

Jeff’s love of skiing took hold early, on a trip to Colorado at age 11. He began his career as sports broadcaster & reporter in Vail, Colorado and from there started his own sales agency. Jeff’s strong retailer relationships & eye for great products were instrumental in successfully pioneering brands in such Smartwool, Deuter, Timex and Crocs, where he served as National Sales Director. Jeff lives in downtown Denver, with his wife, Theresa. When not on the road or in the mountains, you can find Jeff proudly cheering on the the Colorado Avalanche and the Rockies.

Favorite Outdoor Activity

Alpine Skiing

Favorite Vacation Spot

Rivera Maya

Coffee or Tea

Morning coffee, afternoon tea

LinkedIn Logo

Learn More About Jeff

Email Icon

Reach Out to Jeff

THERESA CASEY
Thesea SelSports

Theresa “T.C.”’s greatest passion is connecting with people and learning their stories. Her career has focused on helping retailers and brands develop new sales channels from brick & mortar to e-commence and digital marketing. She has served in sales leadership roles for a variety of consumer tech brands including Verizon Wireless, Comcast/Xfinity, PayPal and Ebay. TC is a culture nut - design, literature, performing arts, food, wine. She spends her free time enjoying the city life of Denver with Jeff, as well as skiing, hiking and planning the next trip.

Favorite Outdoor Activity

Hiking

Favorite Vacation Spot

Any place I’ve never been

Coffee or Tea

Coffee, black

LinkedIn Logo

Learn More About Theresa

Email Icon

Reach Out to Theresa

INSTRUMENTAL IN PIONEERING BRANDS SUCH AS:

SmartWool LogoSmartWool LogoTimex LogoTimex Logo
Crocs LogoCrocs LogoDeuter LogoDeuter Logo

CO, UT, WY, NM, MT, ID, WA, OR, AK

Hear From SelSports Customers

We've worked with Jeff and Theresa for almost 30 years. It's so nice to have reps that are reliable, friendly and responsive when you have questions or need a line of communication with the manufacturer. They always bring the latest and greatest from the outdoor apparel world, and we know if there are any product issues we can call them and have it handled immediately.

DENVER, CO SKI SHOP

Hear From SelSports Customers

We've partnered with Jeff and Theresa for many years. As our eyes and ears on the ground, they not only make sure our products are properly merchandised and displayed, they work with retail staff to make sure all product benefits are understood and they are being sold correctly. With years of experience in the outdoor market, they have the connections and network with small retailers that ensure our products are continually placed in front of our customers.

NATIONAL OUTDOOR APPAREL MANUFACTURER

Schedule An Appointment

Contact us today to find out how SelSports can partner with you to provide expert sales representation that will guide your business to success.